BUILD
Website Design
Build a website that makes your company look like the company homeowners want to hire.
- 01Proof-first pages
- 01Mobile decision path
- 01Tracked from day one
01 / 06PERFORMANCE MARKETING FOR HOME IMPROVEMENT
customers.
EstimateScale builds the digital acquisition systems that turn home improvement companies into easier-to-find, easier-to-trust, easier-to-buy businesses.Get My Free Marketing Audit→See How It Works→
ACQUISITION SYSTEM LIVE
Roofing /Remodeling /HVAC /Windows & Doors /Bath & Kitchen /Landscaping /Flooring /Exterior /Roofing /Remodeling /HVAC /Windows & Doors /Bath & Kitchen /Landscaping /Flooring /Exterior /Roofing /Remodeling /HVAC /Windows & Doors /Bath & Kitchen /Landscaping /Flooring /Exterior /
BUILT FOR HOME IMPROVEMENT COMPANIES
05Before / After
Same company.
Different decision.
Drag the handle — or use the arrow keys — to see what a homeowner sees before and after the rebuild. Illustrative example, not a client site.
↔
01Opportunity model
What could an extra
three jobs a month be worth?
When the average job is $5,000–$15,000, a $2,000 month of disciplined marketing only has to produce one customer to pay for itself. Move the sliders with your own numbers.
Potential monthly revenue
$83,790
Potential annual revenue
$1,005,480
Jobs / month
8.8
+3 jobs / year
$342,000
Let's find the opportunity in your numbers.
02 / LEADS AREN'T THE GOAL
a customer.
Anyone can sell you another lead.
We care about what happens after someone finds you. Our job isn't to create form submissions — it's to create the environment where homeowners actually choose your company over the three other tabs they have open.
03 / THE SYSTEMSWIPE →
The EstimateScale System
04Trade specificity
We speak contractor.
A roofing emergency and a $60k kitchen are bought in completely different ways — different timelines, objections, and proof. Pick a trade. Get its playbook.
SCHEMATIC // ACQUISITION MAP
SCALE 1:50 — SELECT A ZONE
Roofing
$8k–$25k · 3–10 days
Urgency + trust, won in one visit
A storm hits or a leak shows up and the homeowner searches tonight. They're scared of being ripped off, they call whoever looks legitimate first, and they rarely shop past two estimates.
01
Own 'roof replacement + [city]' on Google before the storm, not after
02
Website leads with license, insurance, and real crew photos — not stock
03
Retarget every visitor for 30 days; insurance checks take that long to clear
06 / RESULTSMEASURED, NOT CLAIMED
Marketing should be measurable.
- 01Tracked client revenue
- $0.0M+
- 02Increase in conversion rate
- 0%
- 03Marketing ROI
- 0.0×
- 04More qualified opportunities
- 0%
FIGURES SHOWN ARE STRUCTURED PLACEHOLDERS — REPLACED WITH VERIFIED CLIENT DATA AS ENGAGEMENTS REPORT.
07The Problem
Your marketing probably isn't broken.
Your system is.
Monthly marketing spend
$8,000
- Google Ads$2,720
- Agency Fees$1,440
- Lead Providers$1,760
- Website$640
- Retargeting$480
- Organic Search$960
Where the money goes
- 01 · Inquiries140
- 02 · Qualified opportunities42
- 03 · Estimates delivered11
- 04 · Jobs booked4
Estimated revenue
$38,000
Cost per customer
$2,000
Marketing ROI
4.8×
08 / EDUCATIONYou don't need
You don't need
more marketing.
You need to understand the marketing you have.
Most owners aren't underspending. They're spending across six vendors that have never spoken to each other — and no one owns the number that matters: cost per booked job.
WHERE THE MONEY GOESSTATUS
- 01Lead companiesRented demand, shared four ways
- 02GoogleBids without a conversion path
- 03FacebookReach without intent
- 04AgenciesReports without decisions
- 05SEORankings without revenue
- 06WebsitesRedesigns without tracking
EstimateScale exists to make the entire acquisition system make sense — then to make it produce customers.
09Free audit
We'll show you where
you're losing customers.
No sales pitch disguised as an audit. We'll look at your website, Google presence, conversion experience, and retargeting opportunities — and show you what we'd fix first.
- ✓Website conversion teardown
- ✓Google presence review
- ✓Retargeting opportunity map
- ✓One prioritized fix list